OBJECTIVE

The Search Engine Optimization Course would teach students how to carry out both off page and on page search engine optimization activities on a website and how to use Search engine optimization tools to gauge a website and check the results of all search engine optimization activities carried out on a website as compared to that of a competitor with a similar brand or keyword.

COURSE OUTLINE

• Introduction to Search Engines functionality
• Search Engine on and off page optimization
• Keyword Research, Analysis Through Google Analytics and Google Search Console
• Search Engine Optimization tools
• Content strategy and Blogging
• Link Building strategy
• Google Algorithms
• Global Search Engine Optimization

SEO COURSE INSTITUTE BREAKDOWN

MODULE 1
Introduction to Search Engines functionality

• History of search engines
• How search engines work
• The anatomy of a search results page
• Organic vs sponsored search results
• Search engine crawling, indexing and caching
• Schema, Rich snippets, and data structure
• Penguin, Panda, Hummingbird & other algorithms

MODULE 2
Search Engine on and off page optimization

• Content optimization
• Anchor Texts
• Title optimization
• Internal and external linking
• The relevance of architecture in optimization
• Video optimization

MODULE 3
Keyword Research, Analysis, and keyword terms

• Keyword density
• Keyword prominence
• Keyword positioning
• Keyword planner
• Keyword ranking

MODULE 4
Search Engine Optimization tools

• Google Analytics
• Google webmasters and working with penalized sites
• Google keyword planner tool
• Google My business and bing places
• Alexa rank checker
• URL rewriting tool
• Cloaking checker
• Google PageRank tool/ Moz PA/DA, Alexa, and other ranking tools
• Backlink anchor text analytics
• Errors Types and Redirects
• Rank signals
• Backlink Builder
• All in one SEO packs

MODULE 5
Search engine optimization during web design

• The title, Meta description, and meta keyword
• Spider-friendly code design
• Navigation element plan
• Search Engine compatibility and web layout for search engine optimization

MODULE 6
Back Linking

• Directory submission
• Social media posts and shares
• Guest posting and Article submission
• Blog commenting
• RSS feeds
• Links solicitation, One way links, two way links and links farms

MODULE 7
Spamming in Search Engine Optimization

• White Hat vs Black hat vs Grey hat SEO Techniques
• Duplicate content
• Cloaking and phishing
• Page redirects
• Doorway pages
• Hidden text
• Keyword stuffing
• Link farms

MODULE 8
Global Search Engine Optimization (SEO Course in Delhi NCR)

• Optimizing a website for global presence
• Optimizing for websites such as Baidu and Yandex

BY THE END OF THE SEO Course in Delhi, STUDENTS WOULD BE ABLE TO

• Effectively optimize a website for excellent organic search results.

CAREER OPTIONS AFTER  BEST SEO COURSE

Students who complete this course have the following career options

• Search Engine optimization manager
• Search Engine Optimization specialist